________ refers to a company's estimate of the number of consumers who are willing and able to pay for a product.

Question

Quizplus · Accepted Answer

Potential demand refers to the estimated number of consumers who are both willing and able to pay for a product. This is different from the market segment, which refers to a group of consumers with similar characteristics and needs, and the marketing mix, which refers to the specific tactics used by a company to promote a product. Return on marketing investment is a metric used to measure the effectiveness of a company's marketing efforts, and the mass market refers to a large and diverse group of consumers with varying needs and preferences.

________ Refers to a Company's Estimate of the Number of Consumers