Question 1

Using which ethical philosophy would a marketer make the decision that provides the most good or the least harm?

Accepted Answer

The utilitarian approach seeks to maximize overall utility or happiness by making decisions that provide the most good or the least harm for the greatest number of people. This approach aligns with the goal of many marketers to maximize profits by appealing to and satisfying the needs and wants of their target audience, while minimizing negative impacts on society or the environment.

Question 2

One firm's business ethics may be different from another firm's business ethics.

Accepted Answer

Business ethics can vary from company to company based on various factors such as culture, values, industry standards, legal requirements, etc. What is considered ethical behavior for one firm may not be the same for another firm. Therefore, it is true that one firm's business ethics may be different from another firm's business ethics.

Question 3

Two or more firms pooling their resources for common goals have established a joint venture.

Accepted Answer

This is the definition of a joint venture.

Question 4

While deciding whether or not to begin a construction project overseas,BuildBest learned that they would not be able to get permits for demolition until they paid a local city official a sizable fee in addition to the fees the city charges for the permit.This is an example of ________.

Accepted Answer

The answer of While deciding whether or not to begin...

Question 5

What is the relationship between the level of control and the level of risk in each type of market entry strategy?

Accepted Answer

The answer of What is the relationship between the level...

Question 6

Why is it important for marketers to understand the idea of ethical relativism?

Accepted Answer

The answer of Why is it important for marketers to...

Question 7

Sony found that Japanese commuters had difficulty using standard laptops on crowded rush-hour trains since standing commuters have no laps.So it created the U as a "standing computer." The U includes a touch screen and small keyboard that can be used while standing or on the move.This is an example of ________.

Accepted Answer

Sony's creation of the U, a standing computer, is an example of product invention. This is because Sony identified a new need, that of commuters who need to use a computer while standing, and created a completely new product to fulfill that need. This is different from product adaptation, which involves modifying an existing product to better suit a specific market or cultural context.

Question 8

A maker of cash registers had to develop hand-crank-operated cash registers to sell to Latin American and African countries where electricity is a luxury.The company used a ________ strategy to enter those global markets.

Accepted Answer

The company used a backward invention strategy, which involves creating a less advanced version of a product to meet the needs of markets with different technological or economic conditions.

Question 9

To successfully market the Corvette to the European market,General Motors had to make the automobile shorter and narrower.GM chose to use a ________ strategy with the Corvette.

Accepted Answer

By making the Corvette shorter and narrower to appeal to the European market, General Motors used a product adaptation strategy. This involves modifying a product to better fit the needs or preferences of a specific market.

Question 10

________ occurs when someone in authority extracts payment under duress.

Accepted Answer

Extortion is the act of obtaining something, often money, through force or threats. This usually involves someone in authority using their power to force the victim to pay them. This differs from bribery, where the victim willingly offers payment to the person in authority, and expropriation or nationalization, which are legal ways for a government to take over private property. An economic sanction is a punishment imposed by one country on another in response to some action, such as a violation of international law or human rights.

Question 11

SeaFood Family markets its frozen seafood products to the domestic United States market and to several Central American countries.SeaFood Family recently had a surplus of products.Management decided to maintain prices in the U.S.market but drastically cut prices in the Central American markets in order to reduce excess supply.SeaFood Family would most likely be accused of pirating.

Accepted Answer

Pirating refers to the act of stealing or copying someone else's product without permission. In this scenario, SeaFood Family is simply reducing prices in certain markets to reduce excess supply, which is a common business strategy. As long as they are not violating any intellectual property rights or engaging in illegal business practices, they would not be considered pirating.

Question 12

________ occurs when someone voluntarily offers payment to get an illegal advantage.

Accepted Answer

Bribery occurs when someone voluntarily offers payment to get an illegal advantage. Nationalization refers to a government taking over private property or assets within its borders. An economic sanction is a trade restriction imposed by one country on another. Expropriation is the act of taking property or assets away from someone, often with compensation. Extortion is the act of obtaining something, often money, through force or threats.

Question 13

Explain the difference between the ethical philosophies of a rights approach and a justice approach.

Accepted Answer

The answer of Explain the difference between the ethical philosophies...

Question 14

According to Transparency International,firms from which of the following countries are LEAST likely to pay bribes?

Accepted Answer

Switzerland is known for its strong anti-corruption laws and practices, making its firms among the least likely to engage in bribery according to Transparency International.

Question 15

Why are companies often eager to form joint ventures?

Accepted Answer

The answer of Why are companies often eager to form...

Question 16

Wrigley's chewing gum is the same product whether you buy it in Japan,Great Britain,Brazil,or the United States.Wrigley's sells the same products around the world.It has adopted a(n)________ strategy.

Accepted Answer

Wrigley's is using a straight extension strategy, which involves selling the same product in different markets without making any changes to the product. This is a cost-effective way to enter new markets and can be successful if the product has universal appeal.

Question 17

The marketing team at Connected.com,a social networking site aimed at connecting job seekers with employers,must decide how much to charge for different levels of membership and access to those using the site.Using which ethical philosophy would they make their decision based on best serving the needs of the whole community of users even if it means treating some users unequally?

Accepted Answer

The answer of The marketing team at Connected.com,a social networking...

Question 18

Eastman Kodak accused Japanese rival Fujifilm of selling color photographic paper in the United States for as little as a quarter of what it charges in Japan.What unethical and often illegal practice was Kodak accusing Fujifilm of implementing? Explain your answer.

Accepted Answer

The answer of Eastman Kodak accused Japanese rival Fujifilm of...

Question 19

A firm's code of ethical relativism is a set of standards of behavior that everyone in the firm is expected to follow.

Accepted Answer

A code of ethical relativism is a belief system that ethical decisions are based on context and cultural perspective rather than universal principles. It is not a set of standards of behavior, so option A is incorrect.

Question 20

Which of the following suggests that what is ethical in one culture is not necessarily ethical in another culture?

Accepted Answer

Ethical relativism suggests that what is ethical in one culture is not necessarily ethical in another culture. This is because ethical standards are culturally defined and vary from one culture to another.

Quiz 2: Global, ethical, and Sustainable Marketing