A consumer likes the restaurant Red Lobster and answers "Very Satisfied" to a survey about many dimensions of the restaurant without really paying attention to each specific dimension,such as price,product quality,atmosphere,and so on.This is an example of what is known as the halo effect.

Question

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The halo effect occurs when a consumer's overall impression of a brand or product influences their evaluation of specific attributes, leading to a bias in their ratings. In this scenario, the consumer's positive overall impression of Red Lobster may lead them to rate various dimensions of the restaurant (such as price, quality, and atmosphere) as "Very Satisfied" without much thought or attention to each individual aspect.

A Consumer Likes the Restaurant Red Lobster and Answers "Very