Scale development is a process used by marketing researchers to adapt rating scale formats which facilitate consistent translation of unobservable constructs.
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Q71: Subjective properties are observable and tangible.
Q72: All scale measures must have a middle,neutral
Q73: When the distances between scale descriptors are
Q74: A consumer likes the restaurant Red Lobster
Q75: Different cultures tend to respond differently to
Q77: The terms "greater than" or "less than"
Q78: One of the appealing aspects of the
Q79: Because every research project is different,it is
Q80: A valuable byproduct of using the same
Q81: Questionnaire design is really a process of
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