A valuable byproduct of using the same scale in global marketing research is that cultural response biases can be identified and adjustments can be made.

Name: A valuable byproduct of using the same scale in global marketing research is that cultural response biases can be identified and adjustments can be made.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

By using the same scale in global marketing research, differences in cultural response biases can be identified and corrected for, leading to more accurate results.

A Valuable Byproduct of Using the Same Scale in Global