Question 1

Which of the following is NOT part of the definition of survey?

Accepted Answer

While computers are often used for conducting surveys and analyzing data, they are not a necessary component of the definition of survey.

Question 2

Which of the following is an advantage to the use of survey methods?

Accepted Answer

Standardization is an advantage of survey methods as it allows for consistency in the questions and response options given to all participants, which enables easier tabulation and statistical analysis. High response rates and unique answers are also potential advantages, but not universal to all survey methods. Nonsuitability to tabulation and analysis and very low cost are disadvantages, not advantages.

Question 3

Interview evaluation refers to:

Accepted Answer

D

Question 4

Having an independent party call back a sample of each interviewer's respondents to verify that they took part in the survey is a way to avoid which of the following?

Accepted Answer

Having an independent party verify that respondents actually took part in the survey can help prevent interviewer cheating, such as falsely reporting that they conducted interviews that they never actually conducted.

Question 5

Adaptability refers to the ability to react to respondent differences.Which survey method is best suited for adaptability?

Accepted Answer

Person-administered surveys allow the interviewer to react and adjust questions based on respondent differences, making it the most adaptable survey method. Computer-administered and self-administered surveys do not allow for immediate adjustment, while drop-off surveys and CATI do not involve direct interaction with respondents.

Question 6

Which of the following is NOT a method for collecting survey data?

Accepted Answer

"Multiple modal surveys" is not a recognized term for a method of collecting survey data. The correct term is "mixed-mode surveys," which refers to using more than one method to collect data.

Question 7

What is a technique that is NOT a variation of person-administered surveys?

Accepted Answer

Drop-off survey is a technique where the survey is left at a particular location or sent by mail to respondents, and they are expected to complete it on their own without any involvement of a person administering the survey. Therefore, it is not a variation of person-administered surveys. The other options are variations of person-administered surveys as they involve a person, such as an interviewer, administering the survey to the respondent.

Question 8

What is NOT a unique advantage of using person-administered surveys?

Accepted Answer

Person-administered surveys are typically slower than other methods of survey administration, such as online surveys or phone interviews. Therefore, speed is not a unique advantage of using person-administered surveys.

Question 9

Which of the following is NOT an advantage of self-administered surveys?

Accepted Answer

Considerable interviewer-evaluation apprehension is a disadvantage of self-administered surveys, not an advantage. This refers to the fact that respondents may be influenced by their desire to present themselves in a positive light, which can create biases in their answers.

Question 10

One disadvantage of mall-intercept interviewing is that:

Accepted Answer

Mall shoppers may not be representative of the target market population as not all people go to malls and those who do may have different demographics and characteristics than those who do not. This may affect the validity and generalizability of the research findings.

Question 11

Research companies who select shopping malls for the purpose of conducting mall-intercept interviews tend to select malls:

Accepted Answer

Companies tend to select malls that have a regional market area rather than just a local market area because they want to survey a wider range of people. They are also more likely to find a higher number of potential participants in regional malls compared to local malls.

Question 12

Which of the following is a NOT a disadvantage of person-administered surveys?

Accepted Answer

Person-administered surveys are considered more flexible than other methods, as interviewers can adapt the questions to the respondent's answers or behavior. Therefore, rigidity is not a disadvantage of this method.

Question 13

Which of the following data collection modes would be more appropriate for research on a product requiring demonstration that is targeted to the business-to-business market as opposed to the consumer market?

Accepted Answer

In-office interview would be more appropriate as it allows for face-to-face interaction and demonstration of the product to potential business clients, which would be more effective than other data collection modes that lack personal interaction or demonstration such as online surveys or drop-off surveys. B-to-B surveying may also be an appropriate alternative, but it lacks the personal touch and interaction that can be provided through in-office interviews. CATI may not be appropriate as it involves phone calls which may not be effective in demonstrating the product. The detailed online survey with graphics may be appropriate for consumer markets, but not for the B-to-B market.

Question 14

The four questions of who,what,why and how are relevant to which of the following aspects of conducting surveys?

Accepted Answer

These questions are fundamental to understanding and exploring the deeper, often hidden aspects of survey research, which involves uncovering insights that are not immediately visible or obvious.

Question 15

One of the main advantages of browser-based mobile data collection is that:

Accepted Answer

Browser-based mobile data collection can easily support multi-mode and device-agnostic solutions, meaning that it can be seamlessly integrated with various mobile devices, operating systems, and communication methods. This makes it more versatile and accessible for data collection, compared to SMS which may not be supported by all devices or may require additional fees for respondents. While it is true that data can be collected from any region of the world, this is not a unique advantage of browser-based mobile data collection.

Question 16

Which of the following data collection modes comes closest to being patterned after the "man-on-the-street" interview?

Accepted Answer

The answer of Which of the following data collection modes...

Question 17

Which is true regarding a disadvantage of self-administered surveys?

Accepted Answer

In self-administered surveys, the questionnaire must be clear and understandable as there is no interviewer to clarify questions, placing the burden of understanding on the questionnaire itself.

Question 18

The primary disadvantage of computer-administered surveys is that:

Accepted Answer

The statement mentions that the primary disadvantage of computer-administered surveys is the high costs associated with design, programming, debugging, and set up. The other options are not mentioned as primary disadvantages of computer-administered surveys.

Question 19

The primary disadvantage of Apps mobile data collection is that:

Accepted Answer

Apps need to be developed separately for different operating systems like iOS and Android, which can increase development time and costs.

Question 20

Which of the following is NOT an advantage of computer-administered surveys?

Accepted Answer

Developing rapport with the respondent is less likely in a computer-administered survey as there is no human interaction involved.

Quiz 7: Evaluating Survey Data Collection Methods