Which of the following is a unique aspect of qualitative research?
A)involves quantifiable response collection
B)utilizes clear and precise methodology
C)provides rich insights into consumer behavior
D)disengages respondents so that they may make their own decisions
E)enhances the ability to predict behavior of respondents

Question

Quizplus · Accepted Answer

Qualitative research provides rich insights into consumer behavior by relying on in-depth interviews, focus groups, and observation to understand consumers' motivations, attitudes, and behaviors. It aims to explore the complexity and diversity of human behavior rather than reducing it to quantifiable responses. Therefore, this is a unique aspect of qualitative research. Option A, D, and E do not represent the unique aspect of qualitative research. While option B is important for research methodology, it is not unique to qualitative research.

Which of the Following Is a Unique Aspect of Qualitative