In understanding the Hispanic market,researchers have found that they prefer to call themselves Latinos,and that there are vast differences between Latinos in California,Texas and Florida,the Caribbean,South America and Mexico.Your book describes this understanding of a market segment as stemming from which type of research?
A)quantitative
B)Hispanic research
C)pluralistic
D)qualitative
E)segmented research

Question

Quizplus · Accepted Answer

This understanding of a market segment stems from qualitative research, which involves gathering in-depth information and insights through techniques such as interviews and focus groups. It allows for a deeper understanding of the cultural nuances and differences within the Latino market.

In Understanding the Hispanic Market,researchers Have Found That They Prefer