Which of the following is a potential use of test marketing?
A)to test the sales potential for a new product
B)to test variations in the marketing mix for a product
C)to test the sales potential for a new service
D)to test variations in the marketing mix for a service
E)all of the above

Question

Quizplus · Accepted Answer

Test marketing can be used to test the sales potential and variations in the marketing mix not only for new products, but also for new services. Therefore, option E, which includes all of the above options, is the best choice.

Which of the Following Is a Potential Use of Test