Which of the following best represents the disadvantages of conducting test markets as discussed by the authors?
A)cost,competitor intervention,and government regulations of test markets
B)infallibility of results,cost,and exposure of product/service to competition and ethical issues
C)cost,delay in getting to the market first,and competitive awareness of the product/service
D)relying on consumers in only one market,using distributors who "know" there is a test,biased results arising from too much executive time being allocated to the test as opposed to normal market conditions
E)Disadvantages were not discussed in the textbook.

Question

Quizplus · Accepted Answer

The authors discuss the infallibility of results obtained from test markets, the cost of conducting test markets, and the exposure of products/services to competition and ethical issues as some of the disadvantages of test markets. Option A is partially correct but misses out on the infallibility aspect. Option C is incorrect as delays in entering the market first are not necessarily a disadvantage of test markets. Option D is also partially correct but is not as comprehensive as option B. Option E is incorrect as the authors did discuss the disadvantages of test markets.

Which of the Following Best Represents the Disadvantages of Conducting