During the Pillsbury Bake Off,thousands of people across the country compete to create the best new recipe using the sponsor's products.Not only does the company benefit from publicity surrounding the event and the great recipes that can be used later to increase product usage,but also there is an increase in product sales as contenders buy items to practice their new recipes.The top 100 finalists are flown to Orlando,FL to compete for cash and merchandise exceeding $1 million! This is an example of a very successful __________ promotion.

Question

Quizplus · Accepted Answer

This is a clear example of a contest promotion, where individuals compete to create the best recipe using the sponsor's products, with the top finalists receiving significant prizes. A challenge promotion typically involves individuals challenging themselves to complete a specific task or goal, while a sweepstakes involves chance-based selection of winners. A competition is a broader term that can refer to any situation where individuals or groups are vying for a prize or recognition. A public relations campaign is a more general term that refers to any effort to improve a company's reputation or image.

During the Pillsbury Bake Off,thousands of People Across the Country