The California Pistachio Growers Association has an ongoing ad campaign in which it encourages people to think of pistachios when they think of good times and good friends.The ads ask readers to log onto www.pistachios.org to register to win 100 pounds of pistachios for a year plus a trip to California.The association is using a __________ to measure the effectiveness of its ads.

Question

Quizplus · Accepted Answer

The association is using a sweepstakes to encourage people to register on their website and measure the effectiveness of their ads. A sweepstakes is a promotional tool used to incentivize people to participate in a contest in exchange for a prize. In this case, the prize is 100 pounds of pistachios for a year and a trip to California. By tracking the number of registrations on their website, the association can measure the effectiveness of their ad campaign.

The California Pistachio Growers Association Has an Ongoing Ad Campaign