Question 1

-In the UMD10: CDI/BDI Marketing Dashboard above,which segment consumes the most fruit drinks?

Accepted Answer

According to the UMD10: CDI/BDI Marketing Dashboard, households with children 7 to 12 years old have the highest CDI (Category Development Index) for fruit drinks at 138, indicating that they consume fruit drinks at a higher rate compared to the overall population. Meanwhile, households with children 6 years old or under have the lowest CDI at 93, indicating that they consume fruit drinks at a lower rate compared to the overall population. However, it should be noted that the BDI (Brand Development Index) and CDI measurements show inconsistencies, particularly for the segment of children under the age of six. Therefore, the data should be interpreted with caution.

Question 2

A marketing strategy that alters a product's characteristic such as its quality,performance,or appearance to increase its value and sales to customers is referred to as __________.

Accepted Answer

Product modification refers to altering a product's characteristics to increase its value and sales. This can include changes to quality, performance, or appearance. Market modification refers to changing the market for a product, such as targeting a new customer group, while product repositioning involves changing the perception and image of a product in the market. Market-product synergy and product management are broader concepts that encompass various marketing strategies, including product modification.

Question 3

If a firm's marketing dashboard displays a BDI under 100 for a consumer packaged good,such as General Mills' Warm Delights Minis,this indicates which of the following?

Accepted Answer

The answer of If a firm's marketing dashboard displays a...

Question 4

All of the following are responsibilities of a product or brand manager EXCEPT:

Accepted Answer

Developing and implementing strategies at the corporate level is not typically a responsibility of a product or brand manager. This is usually the responsibility of upper-level management such as the CEO or COO.

Question 5

Consumer packaged goods firms like General Mills and PepsiCo and as well as industrial firms such as Intel and Hewlett-Packard employ a product manager to manage __________.

Accepted Answer

The answer of Consumer packaged goods firms like General Mills...

Question 6

Managers often use two special indexes to help identify strong and weak market segments in order to provide direction for marketing efforts.One of these indexes is the CDI or __________.

Accepted Answer

CDI stands for Category Development Index, which measures the sales performance of a particular product category in a specific market. It helps managers identify which product categories are performing well and which ones are not, so they can focus their marketing efforts on strengthening the weaker categories.

Question 7

-If you were a marketing manager and were presented with the information in the UMD10: CDI/BDI Marketing Dashboard above,you would determine that the __________ segment has the most opportunity for increasing Hawaiian Punch sales.

Accepted Answer

The answer of 
-If you were a marketing manager and...

Question 8

Managers often use two special indexes to help identify strong and weak market segments in order to provide direction for marketing efforts.The two indexes,CDI and BDI,stand for __________.

Accepted Answer

CDI stands for Category Development Index, which measures the sales potential of a particular product category in a specific geographic area. BDI stands for Brand Development Index, which measures the sales performance of a particular brand within a specific geographic area. Together, these indexes can help identify strong and weak market segments and guide marketing efforts towards improving sales in those areas.

Question 9

-As shown in the UMD10: CDI/BDI Marketing Dashboard above,a BDI of 30 is determined by __________.

Accepted Answer

BDI (Brand Development Index) is determined by finding the percent of a brand's total sales in a specific market segment divided by the percent of the total population in the same segment multiplied by 100. Thus, to determine the BDI of 30 for Hawaiian Punch sold to households without children, we need to find the percent of Hawaiian Punch sold to households without children in the U.S. (market segment) divided by the percent of the U.S. population in the "Households without children" segment multiplied by 100.

Question 10

The formula to calculate a BDI = __________.

Accepted Answer

BDI or Brand Development Index is calculated by dividing the percentage of a brand's total U.S. sales in a market segment by the percentage of the total U.S. population in that same market segment, and then multiplying the result by 100. So option C is the correct formula to calculate BDI.

Question 11

Managers often use two special indexes to help identify strong and weak market segments in order to provide direction for marketing efforts.One of these indexes is the BDI or __________.

Accepted Answer

The BDI stands for Brand Development Index, which measures the sales strength of a particular brand within a specific market segment. It is calculated by taking the percentage of a brand's total sales within a specific market segment and dividing that by the percentage of total population within that same segment. This index helps identify which market segments are strong for a particular brand and where marketing efforts should be focused.

Question 12

-In the UMD10: CDI/BDI Marketing Dashboard above,which segment consumes the least amount of Hawaiian Punch?

Accepted Answer

According to the CDI/BDI Marketing Dashboard, households without children have a BDI of 22 and a CDI of 16 for Hawaiian Punch, which is the lowest among all the segments.

Question 13

If a firm's marketing dashboard displays a BDI over 100 for a consumer packaged good,such as General Mills' Warm Delights Minis,this indicates which of the following?

Accepted Answer

A BDI (Brand Development Index) over 100 indicates that the brand has a strong position compared to the average for the product category in a specific market segment. So, for General Mills' Warm Delights Minis, a BDI over 100 would mean that the brand has a strong position in a particular market segment for that product category.

Question 14

The formula to calculate a CDI = __________.

Accepted Answer

The Category Development Index (CDI) is calculated by dividing the percent of a product category's total U.S. sales in a market segment by the percent of the total U.S. population in that market segment, then multiplying by 100.

Question 15

If a firm's marketing dashboard displays a CDI under 100 for a consumer packaged good,such as General Mills' Warm Delights Minis,this indicates which of the following?

Accepted Answer

CDI stands for Category Development Index. CDI under 100 indicates that the market segment is purchasing the product category (such as dessert mixes) below the average rate. Therefore, the correct option is D, below-average product category purchases by a market segment. This may signal a weak demand for the product category, which may require more aggressive marketing strategies to increase demand.

Question 16

Managers often use two special indexes to help identify strong and weak market segments in order to provide direction for marketing efforts.The two indexes focus on __________.

Accepted Answer

The answer of Managers often use two special indexes to...

Question 17

A product manager is sometimes called a __________.

Accepted Answer

The answer of A product manager is sometimes called a...

Question 18

If a firm's marketing dashboard displays a CDI over 100 for a consumer packaged good,such as General Mills' Warm Delights Minis,this indicates which of the following?

Accepted Answer

The answer of If a firm's marketing dashboard displays a...

Question 19

A manufacturer of a new all-natural-ingredient shampoo and conditioner puts free samples of the product in Sunday newspapers to __________.

Accepted Answer

By offering free samples in Sunday newspapers, the manufacturer is hoping to encourage product trial and adoption by potential customers. This is a common tactic used by companies to introduce new products and generate interest in them.

Question 20

Product modification refers to a marketing strategy that __________.

Accepted Answer

Product modification involves altering a product's characteristics such as its quality, performance, or appearance to increase its value to customers and boost sales. This can include adding new features, improving quality, updating the design, or changing the packaging. The goal is to make the product more appealing to consumers and increase its competitiveness in the market.

Quiz 10: Managing Successful Products, Services, and Brands

-In the UMD10: CDI/BDI Marketing Dashboard above,which segment consumes the most fruit drinks?

A marketing strategy that alters a product's characteristic such as its quality,performance,or appearance to increase its value and sales to customers is referred to as __________.

If a firm's marketing dashboard displays a BDI under 100 for a consumer packaged good,such as General Mills' Warm Delights Minis,this indicates which of the following?

All of the following are responsibilities of a product or brand manager EXCEPT:

Consumer packaged goods firms like General Mills and PepsiCo and as well as industrial firms such as Intel and Hewlett-Packard employ a product manager to manage __________.

Managers often use two special indexes to help identify strong and weak market segments in order to provide direction for marketing efforts.One of these indexes is the CDI or __________.

-If you were a marketing manager and were presented with the information in the UMD10: CDI/BDI Marketing Dashboard above,you would determine that the __________ segment has the most opportunity for increasing Hawaiian Punch sales.

Managers often use two special indexes to help identify strong and weak market segments in order to provide direction for marketing efforts.The two indexes,CDI and BDI,stand for __________.

-As shown in the UMD10: CDI/BDI Marketing Dashboard above,a BDI of 30 is determined by __________.

The formula to calculate a BDI = __________.

Managers often use two special indexes to help identify strong and weak market segments in order to provide direction for marketing efforts.One of these indexes is the BDI or __________.

-In the UMD10: CDI/BDI Marketing Dashboard above,which segment consumes the least amount of Hawaiian Punch?

If a firm's marketing dashboard displays a BDI over 100 for a consumer packaged good,such as General Mills' Warm Delights Minis,this indicates which of the following?

The formula to calculate a CDI = __________.

If a firm's marketing dashboard displays a CDI under 100 for a consumer packaged good,such as General Mills' Warm Delights Minis,this indicates which of the following?

Managers often use two special indexes to help identify strong and weak market segments in order to provide direction for marketing efforts.The two indexes focus on __________.

A product manager is sometimes called a __________.

If a firm's marketing dashboard displays a CDI over 100 for a consumer packaged good,such as General Mills' Warm Delights Minis,this indicates which of the following?

A manufacturer of a new all-natural-ingredient shampoo and conditioner puts free samples of the product in Sunday newspapers to __________.

Product modification refers to a marketing strategy that __________.