Question 1

What is meant by the term economic infrastructure and how can this affect a firm's plans to enter a global market?

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Question 2

What are the product and promotion strategies available to a company seeking to enter the global marketplace? How do they relate to each other in terms of the same or adapted product and promotion?

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Question 3

Identify and describe the factors a company should consider in order to do a thorough cross-cultural analysis.In your answer,be sure to define cross-cultural analysis.

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Question 4

Define licensing,cite its advantages and disadvantages,and explain what franchising is.

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Question 5

Three types of companies populate and compete in the global marketplace.Identify and describe each type.

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Question 6

Explain the difference between indirect exporting and direct exporting.What are the advantages and disadvantages of each approach?

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Question 7

Briefly describe the World Trade Organization (WTO)and its purpose.

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Question 8

Global marketing is also affected by economic considerations.Identify the three steps that should be performed when scanning the global marketplace.

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Question 9

Why is it a wise idea for global marketers use back translation? Provide an example to support your answer.

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Question 10

In recent years,a number of countries with similar economic goals have formed transnational trade groups or signed trade agreements for the purpose of promoting free trade.Describe the best-known two.

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Question 11

What are the market entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential,risk,financial commitment required,and marketing control?

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Question 12

Explain the difference between joint venture and direct investment market entry strategies.What are the advantages and disadvantages of each approach?

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Quiz 6: Understanding and Reaching Global Consumers and Markets