Question 1

The __________ provides for registration of a company's trademarks,such as the Nike swoosh.

Accepted Answer

The Lanham Act is a federal law that provides for registration of a company's trademarks, service marks, and trade names with the United States Patent and Trademark Office (USPTO). It was enacted in 1946 and has been amended several times since then to keep pace with changes in the marketplace.

Question 2

Coca-Cola hired "brand police" to make sure that the Coca-Cola brand name and logo are not used without written permission.Why is Coca-Cola so rigorous in protecting its trademark?

Accepted Answer

Coca-Cola must prevent the name from becoming generic in order to maintain the use of its widely recognizable trademark. If the name becomes too commonly used or associated with all types of soda, it could lose its distinctiveness and become ineligible for trademark protection.

Question 3

Ethics refers to the

Accepted Answer

Ethics refers to the moral principles and values that govern the actions and decisions of an individual or group. While religion, culture, and social norms may influence personal ethics, they are not the same as ethics themselves. Similarly, while laws reflect a society's values, not all ethical behavior is necessarily enforceable in the courts. Finally, ethics can be subjective and vary among individuals and groups, and may not be universal laws.

Question 4

The Better Business Bureau (BBB)tries to use __________ to get its members to comply with its standards of business conduct.

Accepted Answer

The Better Business Bureau primarily relies on moral suasion, or the use of persuasion and appeals to ethics, to encourage its members to comply with its business conduct standards. The BBB does not have legal authority and cannot enforce its standards with the FTC or the courts. While industry trade associations may promote certain standards, they do not play a direct role in BBB compliance. Competitors are not involved in enforcing the BBB's standards.

Question 5

Factors influencing personal moral philosophy and ethical behavior include __________,business culture and industry practices,and corporate culture and expectations.

Accepted Answer

Societal culture and norms have a significant impact on an individual's moral philosophy and ethical behavior. They shape an individual's perceptions and beliefs about what is right and wrong, acceptable and unacceptable. Moreover, cultural norms influence how individuals behave and interact with others in their personal lives and professional environments. Factors such as religion, legislation, and universal core values also play a role, but they may not be as influential as societal culture and norms. Corporate culture and expectations may also influence ethical behavior, but this is not as relevant to personal moral philosophy. The universal concept of good vs. evil is more of a philosophical concept and may not have a direct impact on an individual's ethical behavior.

Question 6

Self-regulation refers to

Accepted Answer

Self-regulation refers to an industry attempting to police itself without government control or intervention. It is a voluntary compliance where a specific industry sets a self-imposed set of rules dictating legal and ethical behaviors.

Question 7

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Accepted Answer

Business culture and industry practices can greatly influence an individual's personal moral philosophy and ethical behavior. For example, if an industry has a culture that values profit over ethical considerations, an individual working in that industry may adopt similar values and beliefs. Similarly, if an industry has a culture of high ethical standards, individuals working in that industry may adopt those values and beliefs.

Question 8

When a firm or business displays the Better Business Bureau (BBB)Accredited Business logo on its store window or website,it assures consumers that

Accepted Answer

The BBB is a voluntary association of businesses that adhere to certain ethical standards and is dedicated to promoting fairness and honesty in business practices. Being accredited by the BBB means that the company meets certain standards of trustworthiness, transparency, and ethical behavior, which should give consumers more confidence in their dealings with that business. The other answer choices (A, C, D, E) are not directly related to the BBB accreditation.

Question 9

-In the Generics photo above,the manufacturers of these products are concerned that their brand names will become generic.The legislation they rely on to protect their brand names is the __________.

Accepted Answer

The Lanham Act is the primary federal trademark statute in the United States, which provides protection for brand names and trademarks to prevent them from becoming generic.

Question 10

The moral principles and values that govern the actions and decisions of an individual or group are referred to as

Accepted Answer

Ethics refers to the moral principles and values that guide the behavior of an individual or group. Social norms are unwritten rules of behavior in a particular society, whereas cultural values are beliefs and practices that are shared by members of a particular group or society. Societal philosophy is the study of the nature and foundations of moral and ethical thought. Religion is a specific set of beliefs and practices related to the worship of a higher power or powers. While all of these concepts can influence an individual or group's actions and decisions, ethics specifically refers to the moral framework by which they are guided.

Question 11

The best-known self-regulatory group is the __________,which is a voluntary alliance of companies whose goal is to help maintain fair practices.

Accepted Answer

The Better Business Bureau is the best-known self-regulatory group, and its mission is to help maintain fair practices voluntarily.

Question 12

The Better Business Bureau

Accepted Answer

The Better Business Bureau is a non-profit organization that is voluntary, and its goal is to maintain fair business practices. It is not a federal agency and does not have legal power to force compliance. It can be involved with Internet commerce, but it is not the overseeing agency for advertising on television programs.

Question 13

One of the problems associated with self-regulation is

Accepted Answer

Noncompliance by members is a problem associated with self-regulation as it undermines the effectiveness of the self-regulatory system. If members do not comply with the established standards, the credibility of the system is impacted, and the public may lose trust in the industry.

Question 14

An alternative to government control where an industry attempts to police itself is referred to as

Accepted Answer

Self-regulation refers to an industry attempting to monitor and enforce its own standards and practices without government intervention. This can include creating industry-wide codes of ethics, establishing internal monitoring systems, and conducting self-audits to ensure compliance with industry standards.

Question 15

-Which of the products in the Generics photo above is least likely,at this point in time,to be concerned with having its name become generic?

Accepted Answer

The answer of 
-Which of the products in the Generics...

Question 16

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce,but it does not

Accepted Answer

The answer of Registration under the Lanham Act provides important...

Question 17

In 2008,Apple filed for and received approval from the U.S.Patent and Trademark Office to trademark the "App Store" name to describe a service that allows its iPhone and iPad customers to purchase and download applications,video games,and other software.Over the past few years,Apple has invested millions in advertising and publicity and customers have purchased millions of dollars of software from its "App Store." However,Amazon.com and Microsoft both claim that Apple does not have exclusive rights to the name because other firms use it to describe their online storefronts where consumers can obtain software for smartphones and tablet devices.Apple has filed lawsuits against these firms,particularly Amazon,for violating its trademark.Why should Apple rigorously protect its "App Store" trademark?

Accepted Answer

Apple should rigorously protect its "App Store" trademark in order to maintain the use of its widely recognizable trademark and prevent it from becoming a generic term. If the term becomes generic, competitors could use it without fear of violating Apple's trademark, which would dilute the value of the brand and harm Apple's ability to protect its intellectual property.

Question 18

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Accepted Answer

Societal culture and norms play a major role in shaping an individual's personal moral philosophy and ethical behavior. Socialization, upbringing, education, and peer pressure all contribute to the formation of one's ethical values and beliefs. This is considered a major factor in contrast to the other options, which may have some influence but are not as critical in shaping an individual's personal ethics.

Question 19

The Lanham Act cannot protect the rights to a trademark if

Accepted Answer

The Lanham Act can protect the rights to a trademark only if the word, name, or symbol is not generic. If it has become a generic term used to describe a product or service rather than a specific brand, it is no longer eligible for protection under the act.

Question 20

The popular cupcake chain Sprinkles,which first launched in Southern California in 2005,recently settled a trademark infringement lawsuit against a Connecticut bakery that was calling itself Pink Sprinkles.The latter was forced to change its name to Pink Cupcake Shake because it was apparently violating provisions of the

Accepted Answer

The Lanham Act is a federal law that governs trademarks, service marks, and unfair competition. In this case, Sprinkles sued the Connecticut bakery for trademark infringement due to their use of the name Pink Sprinkles, which could confuse consumers and harm Sprinkles' brand reputation. The bakery was forced to change their name to Pink Cupcake Shake, indicating that they likely violated provisions of the Lanham Act.

Quiz 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

The __________ provides for registration of a company's trademarks,such as the Nike swoosh.

Coca-Cola hired "brand police" to make sure that the Coca-Cola brand name and logo are not used without written permission.Why is Coca-Cola so rigorous in protecting its trademark?

Ethics refers to the

The Better Business Bureau (BBB) tries to use __________ to get its members to comply with its standards of business conduct.

Factors influencing personal moral philosophy and ethical behavior include __________,business culture and industry practices,and corporate culture and expectations.

Self-regulation refers to

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

When a firm or business displays the Better Business Bureau (BBB) Accredited Business logo on its store window or website,it assures consumers that

-In the Generics photo above,the manufacturers of these products are concerned that their brand names will become generic.The legislation they rely on to protect their brand names is the __________.

The moral principles and values that govern the actions and decisions of an individual or group are referred to as

The best-known self-regulatory group is the __________,which is a voluntary alliance of companies whose goal is to help maintain fair practices.

The Better Business Bureau

One of the problems associated with self-regulation is

An alternative to government control where an industry attempts to police itself is referred to as

-Which of the products in the Generics photo above is least likely,at this point in time,to be concerned with having its name become generic?

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce,but it does not

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

The Lanham Act cannot protect the rights to a trademark if