Which of the following terms refers to a strategy in which an organization takes over and owns its suppliers or its distributors?
A) unrelated diversification
B) market penetration
C) vertical integration
D) product differentiation

Question

Quizplus · Accepted Answer

Vertical integration refers to a strategy in which an organization takes over and owns its suppliers or its distributors. This can be either backward integration (owning the supplier) or forward integration (owning the distributor). Unrelated diversification refers to the strategy of entering into unrelated business areas. Market penetration refers to the strategy of increasing market share of existing products or services in existing markets. Product differentiation refers to the strategy of offering unique and differentiated products or services to customers.

Which of the Following Terms Refers to a Strategy in Which