In the context of global expansion strategies, which of the following strategies has the highest need to coordinate and integrate global activities?
A) transnational strategy
B) global strategy
C) international strategy
D) multidomestic strategy

Question

Quizplus · Accepted Answer

The transnational strategy emphasizes both global integration and local responsiveness, which requires a high level of coordination and integration of global activities. This strategy involves developing global standardized products or services while also adapting to local market conditions and preferences. Therefore, a transnational strategy requires extensive coordination and integration of various functions and activities across different countries to achieve the desired result. The other strategies - global, international, and multidomestic - may also require coordination and integration of activities, but to a lesser extent compared to the transnational strategy.

In the Context of Global Expansion Strategies, Which of the Following