Artists and writers in Hallmark are organized around categories of greeting cards such as Mother's Day cards and Christmas cards. Which of the following types of organizational structures is being used by Hallmark?
A) geographic structure
B) functional structure
C) product team structure
D) transactional structure

Question

Quizplus · Accepted Answer

Hallmark's organizational structure is a product team structure, as artists and writers are organized around categories of greeting cards. This structure is designed to bring together individuals with different skills and expertise to drive innovation and improve product development in a specific area.

Artists and Writers in Hallmark Are Organized Around Categories of Greeting