The collection of larger societal forces affecting a company is referred to as _________.
the macroenvironment
the microenvironment
the marketing environment
the marketing mix
the global environment
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Q5: Workers, managers, and members of the board
Q6: According to our conceptualization of marketing intermediaries,
Q7: Which type of market buys goods and
Q8: Which of the following factors is not
Q9: All of the groups within a company
Q11: The marketing environment is composed of _.
the
Q12: Consumer organizations and environmental groups are examples
Q13: Banks, credit companies, insurance companies, and other
Q14: A company's marketing environment includes various _
Q15: Which of the following is not considered
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