Marketers are said to suffer from marketing myopia when they ignore underlying consumer needs and focus excessively on ________.
A) consumers' brand experiences
B) competitors' threats
C) consumers' existing wants
D) competitors' strengths
E) consumers' future demands

Question

Quizplus · Accepted Answer

Marketing myopia occurs when marketers overly focus on consumers' existing wants and needs rather than identifying and fulfilling underlying needs and desires. It is important for marketers to think beyond the present and anticipate future demands in order to stay competitive and maintain customer loyalty. Ignoring consumers' deeper desires and aspirations can lead to a failure to innovate and a loss of market share to competitors who better understand and meet these needs.

Marketers Are Said to Suffer from Marketing Myopia When They