________ companies research customers deeply to learn about their desires, gather new product ideas, and test product improvements.
A) Production-oriented
B) Customer-driving
C) Customer-driven
D) Functional
E) Societal

Question

Quizplus · Accepted Answer

Customer-driven companies are those that focus on researching customers deeply to learn about their desires, gather new product ideas, and test product improvements. Production-oriented companies, on the other hand, prioritize their internal production process over customer needs. Functional companies emphasize the practical function of their products rather than customer desires. Societal companies prioritize the environmental and social impact of their products over customer desires. Customer-driving is not a common term used in marketing.

________ Companies Research Customers Deeply to Learn About Their Desires