________ is the art and science of choosing target markets and building profitable relationships with them.
A) Differentiation
B) Marketing management
C) Positioning
D) Segmentation
E) Value engineering

Question

Quizplus · Accepted Answer

Marketing management involves the process of identifying and selecting specific target markets, and then creating and implementing strategies to build profitable and long-lasting relationships with those customers. Differentiation, positioning, segmentation, and value engineering are all important components of marketing management, but they are individual tactics or techniques used within the broader scope of managing the marketing function as a whole.

________ Is the Art and Science of Choosing Target Markets