Which of the following concepts calls for sustainable marketing?
A) the societal marketing concept
B) the marketing concept
C) the selling concept
D) the production concept
E) the product concept

Question

Quizplus · Accepted Answer

The societal marketing concept emphasizes the importance of not only satisfying customer needs and wants but also considering the well-being of society as a whole and preserving the environment for future generations. This concept calls for sustainable marketing practices that minimize negative social and environmental impacts.

Which of the Following Concepts Calls for Sustainable Marketing