Rather than just creating and placing "TV ads" or "print ads" or "Snapchat branded story ads," many marketers now view themselves more broadly as ________ managers.
A) social media marketing
B) content marketing
C) integrated marketing communication
D) direct marketing
E) multi-media marketing

Question

Quizplus · Accepted Answer

Marketers are increasingly focusing on content marketing, which involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience, rather than just placing traditional ads.

Rather Than Just Creating and Placing "TV Ads" or "Print