Which of the following is a function of an integrated marketing communications system?
A) designing products using environmentally friendly techniques
B) allowing suppliers or vendors to manage the inventory of products
C) controlling production levels by feedback received from customers
D) delivering a clear, consistent, and compelling message on the product to each brand contact
E) sharing company forecasting details with shareholders

Question

Quizplus · Accepted Answer

The primary function of an integrated marketing communications system is to deliver a consistent and clear message about the product or brand to every contact point. This includes all forms of communication such as advertising, sales promotions, events, public relations, and personal selling.

A, B, C, and E are not directly related to the function of an integrated marketing communications system. Designing products with environmentally friendly techniques is related to product development, allowing suppliers or vendors to manage inventory is related to supply chain management, controlling production levels by feedback received from customers is related to production management, and sharing company forecasting details with shareholders is related to financial management.

Which of the Following Is a Function of an Integrated