John Deere's sales force working with Lowe's, Home Depot, independent dealers, and other channel members to promote their products to final consumers is an example of a push promotion strategy.

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Push promotion strategy involves promoting products to channel members such as retailers, wholesalers, and distributors to push them into promoting and selling the product to final consumers. John Deere's sales force working with Lowe's, Home Depot, independent dealers, and other channel members is an example of push promotion strategy.

John Deere's Sales Force Working with Lowe's, Home Depot, Independent