The objective of ________ advertising is to build primary demand.
A) reminder
B) comparative
C) personal
D) informative
E) persuasive

Question

Quizplus · Accepted Answer

The objective of informative advertising is to build primary demand by providing information about the products or services to educate the target audience about the offering and its features. This type of advertising is commonly used when introducing new products to the market. The other options, such as reminder, comparative, personal, and persuasive advertising, are used for different objectives, such as maintaining brand awareness, highlighting product benefits and superiority, developing a personal connection with the customer, and creating a sense of urgency in the buying decision.

The Objective of ________ Advertising Is to Build Primary Demand