A ________ is purposeful, specifying what an organization wants to accomplish in the larger environment.
A) marketing strategy
B) marketing objective
C) strategic plan
D) mission statement
E) market portfolio

Question

Quizplus · Accepted Answer

A mission statement defines an organization's purpose and its primary objectives, and it is typically included in a strategic plan. Marketing strategies and objectives are focused on specific marketing goals, while a market portfolio refers to the collection of products or services offered by a company.

A ________ Is Purposeful, Specifying What an Organization Wants to Accomplish