In the BCG growth-share matrix, question marks refer to products or businesses with a ________.
A) low market share in a niche market
B) low market share in a market with high growth prospects
C) greater market share than all their competitors combined in a saturated market
D) high market share in a market with a high growth rate
E) low market share in a market that is set to shrink significantly

Question

Quizplus · Accepted Answer

Question marks refer to products or businesses with a low market share in a market with high growth prospects. These are products that have the potential to become stars if they can increase their market share, but they require significant investment and attention to achieve this growth.

In the BCG Growth-Share Matrix, Question Marks Refer to Products