Which of the following is part of the microenvironment of a firm's marketing environment?
A) the political state of the country in which the firm exists
B) the cultural forces that exist in a society
C) the suppliers who work with the company
D) the technological resources available to the company
E) the different demographic trends in the market

Question

Quizplus · Accepted Answer

The microenvironment of a firm's marketing environment includes internal factors, such as suppliers, competitors, customers, and marketing intermediaries, that directly affect the firm's ability to serve its customers. Option A is part of the macroenvironment and relates to the political/legal forces that impact the business environment. Option B refers to socio-cultural forces, another component of the macroenvironment. Option D is another aspect of the macroenvironment, namely, technological forces. Finally, option E refers to demographic forces, which are also part of the macroenvironment.

Which of the Following Is Part of the Microenvironment of a Firm's