Which of the following is part of the microenvironment of a company's marketing environment?
A) a just-in-time inventory system used by the company when making purchase decisions
B) a set of laws that require the company to scale down its telemarketing calls to customers
C) a changing demographic picture that requires the firm to make product adaptations
D) a new technology that would ensure significant cost-cutting if implemented in the firm
E) a set of environmental sustainability laws that significantly impact the company's production processes

Question

Quizplus · Accepted Answer

A just-in-time inventory system is a part of the microenvironment as it pertains to the suppliers and their processes that impact the company's purchase decisions.

Answer: B 
 The set of laws that requires the company to scale down its telemarketing calls to customers is a part of the microenvironment as it pertains to the company's competitors and their marketing practices.

Answer: C 
 The changing demographic picture is a part of the microenvironment as it pertains to the company's customers and their evolving needs and preferences.

Answer: D 
 The new technology that would ensure significant cost-cutting is a part of the macroenvironment as it pertains to the larger societal and economic factors that impact the company's operations and strategies.

Answer: E 
 The set of environmental sustainability laws that significantly impact the company's production processes is a part of the macroenvironment as it pertains to the larger societal and regulatory factors that impact the company's operations and strategies.

Which of the Following Is Part of the Microenvironment of a Company's