Which of the following would most likely use informal research methods to obtain marketing insights?
A) multinational firms
B) pharmaceutical firms
C) brick-and-mortar companies
D) not-for-profit organizations
E) family-owned businesses

Question

Quizplus · Accepted Answer

Not-for-profit organizations often rely on informal research methods, such as surveys, interviews, and focus groups, to gather insights into their target audiences and stakeholders.

Which of the Following Would Most Likely Use Informal Research