________ means that consumers are likely to remember good points made about a brand they favor and forget the good points made about competing brands.
A) Selective retention
B) Selective distortion
C) Selective attention
D) Restraint bias
E) Subliminal perception

Question

Quizplus · Accepted Answer

Selective retention refers to the tendency of consumers to remember positive information about their favored brand while forgetting positive information about competing brands. This bias can influence purchase decisions and brand loyalty.

________ Means That Consumers Are Likely to Remember Good Points