It's advisable for a company to fit its products into existing attitude patterns rather than attempt to change them.

Question

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It is generally more effective and efficient for a company to fit its products into existing attitude patterns of consumers rather than trying to change their attitudes. This approach allows the company to meet the needs and preferences of consumers without having to convince them to adopt new attitudes or behaviors. Furthermore, attempting to change attitudes can be expensive and time-consuming, whereas fitting products into existing attitude patterns can lead to quicker and more sustainable success.

It's Advisable for a Company to Fit Its Products into Existing