Reference group influence on consumer buying behavior varies across products and brands.

Question

Quizplus · Accepted Answer

Reference group influence on consumer buying behavior is not a one-size-fits-all phenomenon. Different products and brands can have varying degrees of susceptibility to reference group influence depending on factors such as the level of involvement, perceived risk, brand loyalty, and cultural values associated with the product or brand.

Reference Group Influence on Consumer Buying Behavior Varies Across Products