Marketers must be careful to guard against stereotypes when using age and life-cycle segmentation.

Question

Quizplus · Accepted Answer

Age and life-cycle segmentation can be helpful in targeting specific consumer groups, but it is important to avoid making assumptions or stereotypes about individuals based solely on their age or stage of life. This can lead to ineffective marketing strategies or even offend potential customers. It is important to take into account individual differences and behaviors when using age and life-cycle segmentation.

Marketers Must Be Careful to Guard Against Stereotypes When Using