Business and consumer marketers use many of the same variables to segment their markets.

Name: Business and consumer marketers use many of the same variables to segment their markets.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

While there may be some differences in the specific variables used, such as company size versus income level, both business and consumer marketers generally segment their markets based on factors such as demographics, psychographics, behavior, and geography.

Business and Consumer Marketers Use Many of the Same Variables