Which of the following includes the target segment of a product, the category to which the product belongs, and the product's point of difference from other members in the category?
A) mission statement
B) vision statement
C) profit statement
D) positioning statement
E) inventory statement

Question

Quizplus · Accepted Answer

A positioning statement typically includes the target segment of a product, the category to which the product belongs, and the product's point of difference from other members in the category. A mission statement is a statement of the organization's purpose, a vision statement is a statement of the organization's goals, a profit statement is a financial statement, and an inventory statement is a statement of the organization's inventory levels. Therefore, the best choice is D.

Which of the Following Includes the Target Segment of a Product