Which of the following strategies is most likely to be followed by firms that position themselves as caterers of the best products at economical prices?
A) more-for-the-same
B) more-for-less
C) same-for-less
D) more-for-more
E) less-for-much-less

Question

Quizplus · Accepted Answer

The "more-for-less" positioning strategy is most likely to be followed by firms aiming to offer the best products at economical prices, as it suggests providing more value or quality for a lower price, appealing to consumers seeking both quality and affordability.

Which of the Following Strategies Is Most Likely to Be