Zeal is a popular automobile brand, and its positioning statement is: "For upscale American families who require large vehicles, Zeal is the automobile of choice." Which of the following mandatory elements is missing from the positioning statement?
A) point of difference
B) target audience
C) brand name
D) product category
E) need

Question

Quizplus · Accepted Answer

The positioning statement lacks a clear point of difference that distinguishes Zeal from its competitors, which is essential to explain why it is the automobile of choice for upscale American families.

Zeal Is a Popular Automobile Brand, and Its Positioning Statement