Company and brand positioning should be summed up in a ________.
A) mission statement
B) vision statement
C) profit statement
D) positioning statement
E) corporate statement

Question

Quizplus · Accepted Answer

A positioning statement summarizes the key features and benefits of a company or brand and how it differentiates itself from competitors in a concise and memorable way. Mission and vision statements are broader in scope and may not necessarily address positioning. Profit and corporate statements also do not specifically address the brand's positioning.

Company and Brand Positioning Should Be Summed Up in a ________