Which of the following is a desirable quality for a brand name?
A) The name should be unique and difficult to pronounce to ensure legal protection.
B) The name should be a common word rather than a distinctive one.
C) The name should not suggest anything about the product quality.
D) The name should translate easily into foreign languages.
E) The name should not be extendable.

Question

Quizplus · Accepted Answer

Having a brand name that translates easily into foreign languages is desirable for companies with global aspirations. It increases the ease of brand recognition and reduces the risk of negative connotations or misinterpretations in foreign markets.

Which of the Following Is a Desirable Quality for a Brand