________ occurs when two established brand names of different companies are used on the same product.
A) Licensing
B) Co-branding
C) Private branding
D) Franchising
E) Brand positioning

Question

Quizplus · Accepted Answer

Co-branding occurs when two established brand names of different companies are used on the same product, creating a combination of both brand's equity and value. This strategy is often used to attract consumers who are fans of both brands or to create a unique and differentiated product in the market.

________ Occurs When Two Established Brand Names of Different Companies