________ pricing is when a firm tries to determine the price at which it will break even or earn the profit it is seeking.
A) Competition-based
B) Target return
C) Cost-plus
D) Good-value
E) Value-added

Question

Quizplus · Accepted Answer

Target return pricing is the method by which a business determines the price at which it will break even or make the profit it is anticipating. By calculating the total cost of production, the desired return on investment, and the number of units expected to be sold, a target price can be established.

________ Pricing Is When a Firm Tries to Determine the Price