Value-based pricing is often product driven, and customer value perceptions are secondary.

Name: Value-based pricing is often product driven, and customer value perceptions are secondary.
Brand: Quizplus
Rating: 4.9 (34 reviews)

Question

Quizplus · Accepted Answer

Value-based pricing is actually customer driven and is dependent on the value that customers place on a product or service, rather than focusing solely on the product itself. The goal is to align the price with the perceived value by the customer.

Value-Based Pricing Is Often Product Driven, and Customer Value Perceptions