Most products are established at one of four performance levels: low, average, high, or superior. For example, mountain bikes come in a variety of sizes and physical attributes. When a consumer purchases a mountain bike costing $1,000, she/he expects the bike to perform to specifications and to have a high ________ meeting the promised specifications.
A) features
B) conformance quality
C) durability
D) performance quality
E) reliability

Question

Quizplus · Accepted Answer

Performance quality refers to the ability of a product to perform its intended function and meet the specifications promised to the customers. In the given scenario, the consumer expects the mountain bike to perform to specifications, which falls under the category of performance quality. Features refer to the additional attributes of the product that enhance its value proposition, durability refers to the ability of the product to withstand wear and tear over time, reliability refers to the consistency of the product's performance, and conformance quality refers to the degree to which the product meets the established standards of quality.

Most Products Are Established at One of Four Performance Levels