When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.
A) technology intensity
B) responsivity
C) ease of use
D) customer training
E) adaptability

Question

Quizplus · Accepted Answer

Customer training is a key service differentiator that can add value to a product by helping customers understand and use the product effectively, thereby enhancing their overall experience and satisfaction.

When the Physical Product Cannot Be Easily Differentiated, the Key