________ is an element of the marketing communications mix that involves online activities and programs designed to engage customers or prospects and directly or indirectly raise awareness, improve image, or elicit sales of products and services.
A) Personal selling
B) Direct marketing
C) Sales promotion
D) Interactive marketing
E) Public relations

Question

Quizplus · Accepted Answer

Interactive marketing involves online activities and programs designed to engage customers or prospects and directly or indirectly raise awareness, improve image, or elicit sales of products and services. Personal selling, direct marketing, sales promotion, and public relations are all other elements of the marketing communications mix, but they do not involve online activities and programs.

________ Is an Element of the Marketing Communications Mix That