________ is an element of the marketing communications mix that involves people-to-people oral, written, or electronic communications that relate to the merits or experiences of purchasing or using products or services.
A) Personal selling
B) Sales promotion
C) Word-of-mouth marketing
D) Public relations
E) Advertising

Question

Quizplus · Accepted Answer

Word-of-mouth marketing is the element of the marketing communications mix that involves people-to-people oral, written, or electronic communications that relate to the merits or experiences of purchasing or using products or services. Personal selling involves direct interpersonal interaction between a company representative and a customer, while sales promotion involves short-term incentives to encourage purchase or sales of a product. Public relations involves managing a company's reputation and image through media channels, while advertising involves paid promotions through various media channels.

________ Is an Element of the Marketing Communications Mix That