Venus Inc., a company designing and marketing branded diamond jewelry, targets wealthy consumers with similar needs and buying behaviors, even though the consumers are located in different countries. This is an example of ________.
A) intermarket segmentation
B) loyalty segmentation
C) life-cycle segmentation
D) income segmentation
E) psychographic segmentation

Question

Quizplus · Accepted Answer

Intermarket segmentation involves identifying groups of consumers with similar needs and buying behaviors, even though they are located in different countries. This is exactly what Venus Inc. is doing by targeting wealthy consumers with similar needs and buying behaviors across different countries.

Venus Inc, a Company Designing and Marketing Branded Diamond Jewelry, Targets